What Content Do Beauty Brands Need for Product Launches?

Launching a skincare product requires more than a few product photos. Successful launches rely on a complete library of visual assets that can be used across ecommerce, advertising, and social media.

Below are the most important types of content beauty brands should create before launching a new product.

Hero Campaign Images

Hero images are the primary marketing visuals used across websites, email campaigns, and advertisements.

They typically feature:

• dramatic lighting
• stylized compositions
• a strong brand aesthetic

These images establish the overall visual identity of the product launch.

Ecommerce Product Photography

Every product launch needs clean ecommerce images for product detail pages.

These often include:

• front-facing product shots
• packaging images
• ingredient visuals
• texture photography

These images help customers understand exactly what they are buying.

Social Media Content

Short-form visual content is essential for platforms like Instagram and TikTok.

Launch content often includes:

• short product videos
• routine demonstrations
• texture clips
• behind-the-scenes moments

This content helps generate excitement around the product launch.

Product Texture Videos

Texture videos are particularly important for skincare brands because they show:

• how the formula dispenses
• how it spreads on the skin
• the finish and absorption

These videos often perform extremely well in paid social media ads.