The best budgets are built before the mood board. Here's how I break down a commercial shoot budget so nothing surprises you later.
Start with your objectives
Before any numbers, define your goals. What does the shoot need to accomplish? Who is the audience? Which channels will use the images? A campaign brief and a PDP refresh have very different budgets, and knowing the answer up front prevents paying for scope you don't need.
The main budget categories
1. Pre-production
Creative development and concept work
Casting, if you're working with on-screen talent
Location scouting or studio booking
Props, set materials, and wardrobe
2. Production
The photography fee
Crew, including hair, makeup, and wardrobe stylists
Studio rental or location fees
Equipment
3. Post-production
Retouching, typically 7–10 calendar days after selections
Licensing and usage
Any additional channels or formats
How I quote
My photography day rate starts at $6,500 and includes photography plus worldwide usage across all digital channels, in perpetuity. Studio rental, locations, print usage, crew, retouching, talent, and props are separate line items.
The typical project investment for my team is $10,000–$30,000, depending on the scope of the production. On-screen talent is not included in that range.
Every estimate breaks out the photography fee, production expenses, post-production, and licensing, so you can see what is included before you book.
Build in a buffer
Unexpected costs happen. Add 10–20% to your budget for surprises, whether that's an extra shade, a location change, or rush retouching. I'd rather you have a cushion than a panic.
Share your budget early
When you reach out, tell me your production budget, preferred shoot dates, and final delivery deadline. That helps me design the smartest production for what you have, rather than guessing.
Ready to talk numbers? Request a custom estimate.