On-screen talent is one of the most variable line items in a beauty or fashion shoot budget. Here's what to expect when you're hiring models in Los Angeles.
What drives model rates
Experience: New faces cost less. Established models with strong portfolios and market presence command more.
Usage: Where and how long the images will be used. A local social campaign costs less than a national print campaign.
Shoot length: Half day, full day, or multi-day bookings.
Agency fees: Agencies typically add a commission on top of the model's rate.
Category: Commercial, editorial, runway, and promotional work each price differently.
Typical rate ranges
These are general ranges for Los Angeles. Actual quotes depend on the project.
Entry-level and new faces
Roughly $100–$300 per day. Good for smaller campaigns, emerging brands, or social content.
Mid-level models
Around $300–$1,000 per day. Several years of experience, comfortable on set, and reliable in front of the camera.
High-end and established models
$1,000–$10,000 or more per day for high-profile campaigns and recognizable faces.
Additional costs to plan for
Styling: Hair, makeup, and wardrobe stylists
Agency commissions: Usually 15–20% of the model fee
Usage licensing: Separate from the day rate
Travel: If models are coming from out of town
How I handle talent
Talent is not included in my project range of $10,000–$30,000. I work with you to cast the right talent for your brand and budget. For beauty work specifically, we often discuss skin quality, comfort with close-up application shots, and the ability to hold expressions during long lighting setups.
Agencies I work with
I regularly cast through NEXT Models, ELEVATE, and O Models in Los Angeles, along with other agencies depending on the project.
Budgeting tips
Share your budget and campaign goals with your photographer early so casting can be realistic.
Decide upfront whether you need agency-represented talent or are open to direct bookings.
Factor in agency commissions and usage when comparing quotes.
Planning a shoot with on-screen talent? Let's talk about casting and budget.