Should Beauty Brands Shoot Video During Product Photoshoots?

Yes—filming video during a product photoshoot is one of the most efficient content strategies for beauty brands.

Because the set, lighting, styling, and creative direction are already established, capturing video during the shoot allows brands to generate multiple content formats in a single production day.

This approach allows brands to create:

• Ecommerce product videos
• Social media ad clips
• TikTok and Reels content
• Website hero videos
• Launch campaign assets

Instead of producing photo and video separately, brands can build a hybrid production shoot at Courtneys studio that captures both still photography and motion content at the same time.

For skincare brands launching new products regularly, this approach ensures there is always fresh video content available for marketing campaigns.

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What Types of Product Videos Convert Best for Skincare Brands?